Advertising is a form of branding, but branding is a much more ambitious project then simply buying a________ or ...a commercial on TV"
The idea of banding came about during the ____________ __________
Large franchise bookstores have taken away attention from the importance of supporting our _______________ ____________
Super brands limit _____________ ____________in other ways as well.
Because marketing a brand is so expensive, many brand oriented corporations choose to hire cheap contract labor companies.
(export processin zones)....they are basically ________ _______. You often hear stories about people sleeping under their sewing machines. You here about three overnight shifts in a row. Workers dying of exhaustion.
Many of the people involved in the movement are ___________.
With her book, No Logo, Naomi hopes not only to raise _________ ___________ of the inhuman nature of big brands, but to also help people take action.
(Naomi Kleins) "...that's my wish for the book, that it's __________l."